Job description:
“Profpanel” LLC with registered trademark “Solaron” (1st Armenian Solar Panel Manufacturer) is looking for a skilled and motivated professional to fill the position of Marketing Specialist.
Job Responsibilities
- Develop and implement strategies and tactics to boost lead generation and enhance brand awareness.
- Manage and optimize the company’s online and offline presence, including the website and social media platforms, to drive engagement and lead generation.
- Create marketing campaigns and promotional strategies for existing and new products
- Coordinate with creative agencies, designers, and content creators to develop compelling marketing materials, including brochures, videos, and infographics.
- Organize photo and drone shoots for various events and projects
- Conduct market research and analyze trends to identify new marketing opportunities.
- Monitor and analyze competitor marketing strategies and market dynamics to adapt and stay competitive.
- Maintain regular reports on various aspects, including campaign results and customer data analysis.
- Provide training and guidance to sales teams on new products
- Stay up-to-date with the latest solar industry trends, regulations, and technological advancements
Required Qualifications
- Bachelor’s degree in marketing, advertising, or a related field
- 3-5 years of marketing experience
- Proficiency in both traditional and digital marketing strategies
- Experience in using marketing analytics and tools to measure the effectiveness of marketing campaigns and adjust strategies accordingly.
- Demonstrated ability to coordinate company presence at exhibitions
- Familiarity with customer relationship management (CRM) software to track and manage customer interactions and leads.
- Knowledge and application of various generative AI tools is a plus
- Excellent organizational and time-management skills
- Strong negotiation skills
- High sense of responsibility
- Strong verbal and written communication skills
- Language Proficiency: Fluent in Armenian, proficient in English and/or Russian languages
Required candidate level: Mid or Senior